Left to right: Brian Wong (Vice-President Alibaba Global Initiatives), Lusha Chen (Alibaba), Lars Veul (Founder Pargo Logistics), Roy Mathieu (Alibaba eFounder), Dr Mukhisa Kituyi (Secretary General UNCTAD), Chijoke (Founder Carbon), Dios (Alibaba eFounder), Engelbrecht (Founder Hoorah Online)

Hoorah represents African startups at the World Economic Forum

Cape Town 4-6 September 2019

Amidst the recent chaotic streets of Cape Town, business leaders and politicians gathered inside the Cape Town International Convention Centre during the World Economic Forum (WEF) held from 4-6 September 2019.

The World Economic Forum is the International Organisation for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.

As South Africa’s ambassador for the Alibaba eFounders, Hoorah was invited to attend the World Economic Forum to represent the influx of startups in Africa leveraging off technology to bridge the digital divide.

Hoorah’s mission is to have an all-inclusive approach to empowering entrepreneurs in Africa to ensure the advancement in technological literacy, e-commerce and African exports. Hoorah’s Founder, Basson Engelbrecht, lead a discussion with Sweden’s Minister of Foreign Trade – Ann Linde, Executive Director of the World Trade Centre – Arancha Gonzalez Laya, Senior Vice President of Visa – Demetrios Marantis, Amazon’s Director of Public Policy – Rishi Saha and Alibaba’s Global Initiatives Lusha Chen.

Engelbrecht’s main points were focussed around the gender, race and nationality inclusivity of all economic policies focussed on economic growth, curated strategies to make technology adapt to its users and the mindset shifts that are needed in Africa to make technological advancements sustainable.